Madison will distribute HD camera and accessories brand GoPro to the trade, including the entire Hero range.
GoPro’s cameras and accessories are designed to be body worn or mounted on vehicles and gear. Reportedly the best selling camera for capturing video while cycling and mountain biking, Go Pro is the official camera of the Kokanee Crankworx, North America’s MTB festival and competition.
The brand is strong across a number of sector, including motorsports and surfing. GoPro is used by dozens of TV shows like the BBC’s Top Gear.
"GoPro has established itself as the clear global market leader in the wearable and mountable action camera sector,” commented Madison CEO Dominic Langan.
“The growth of this brand around the world has been simply phenomenal. The quality and passion of the GoPro management team, product engineering team, brand image and the sheer number of GoPro evangelists who use the products every day make this a highly desirable brand to distribute."
Jonathan Harris, GoPro’s VP of worldwide sales, added: “GoPro is rapidly expanding globally as one of the most exciting consumer brands in specialty sports retail. The United Kingdom is a significant growth opportunity for GoPro and we’re thrilled to be teaming up with Madison, the clear leader in UK specialty sports distribution. Madison’s thirty years of experience and strong relationship with retailers spanning the bike, motocross and boardsports markets makes them the ideal partner to scale GoPro’s retail presence in core sports shops across the UK.”