BikeBiz Bicycle and cycling retail news
Madison has announced a new partnership with Nestle to distribute its Yorkie Protein bars to cycling retailers within the UK and Ireland.
First seen at Madison’s trade show iceBike*, the new Yorkie Pro contains ten grams of protein by combining protein-enriched chocolate with wheat protein pieces.
The bars are sold for an SRP of £1.99 and come in a box of 24.
Nestle brand manager at Madison Paul Hancon said: “We are thrilled to have secured distribution of the Yorkie Pro through Nestle. We have seen excellent growth with our protein-based products over the last 12 to 18 months and believe that Yorkie Pro will help continue the trend. The stand at iceBike* was extremely busy throughout the show and visitors seemed to absolutely love the taste of the bars.”
Madison will begin distributing Yorkie PRO bars immediately and they are available for retailers to order. To place an order please contact your local account manager or visit www.madisonb2b.co.uk.
