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Magura Bike Parts restructures sales and marketing division

Magura Bike Parts, based in Bad Urach, has restructured its sales and marketing management.

New office premises will also offer more space for the future expansion of its current capacities. The company has said the increased market requirements and positive business development have made it necessary for it to expand its management capacities.

At the end of 2018, Timo Kieninger took over the newly-created position of marketing and sales manager, the authorised signatory in Magura’s aftermarket organisation. He will provide strategic and operational decision-making support in the company’s day-to-day business for Martina Class, managing director.

Kieninger said: “Expanding our relationships with specialist dealers, end users and our most important sales partners and improving these relationships with new services are among our most important tasks.”

In addition to the management of in-house services, products and projects, his responsibilities include development of the new business model for Magura Powersports products and the field service team for Magura bike components.

This team operates Europe-wide and has ten sales representatives in Germany, Austria, France, the Netherlands and the UK. The team leader is Roland Danner, and Vincenzo Mauro, who reports to Danner, will take care of the project management distributors.

“This newly-created position forms an important link between office and field staff and between local and overall requirements. To develop this Europe-wide is a fascinating challenge for me – and it also has a lot of potential for Magura’s customers,” said Danner.

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