Following on from our report last week that ZyroFisher were ceasing distribution of Magura products, the brand today announced that it will be re-establishing a direct sales office in the UK in order to fully meet the needs of its customer base.
Udo Nitsche, Managing Director of Magura Bike Parts, said: “It is increasingly important for MAGURA to be close proximity to its customer base in large cycling markets like the UK.
"With a comprehensive portfolio of products which appeal to a number of different market segments, it is essential that MAGURA has direct access to its customers in order to ensure it continues to build on its reputation for delivering innovative product design and exceptional levels of customer service.”
To support Magura’s direct sales in the UK, the brand has also launched a brand new website which showcases its entire product range. In addition, MAGURA’s new B2B online retail platform will also be available for UK customers to use to help underpin an efficient and effective sales and order fulfillment process.