The press release below is just one of the many similar releases newspaper and telly programmes are going to be inundated with this year.
What with Ride the Net, the Cyclethon, the Millennium Festival of Cycling, The Encycleopedia Show, Bike 2000, Spokesfest and the National Cycling Festival, Y2K is clearly the year of cycling and the media had better get used to the fact!
RELEASE FROM OPEN ROAD:
The Encycleopedia Show
Astonishing pedal-powered machines from all over the world at Britains First National Cycle Try-out Event
Folders, city bikes, child-carrying attachments, tourers, recumbents, special needs cycles, tandems, MTBs, family multicycles, electric-assist bikes. There has never been a bigger and more exciting variety of cycling products, yet very few are ever seen in bike shops or at conventional cycle shows. To help change this, Open Road, publishers of Encycleopedia, the guide to alternatives in cycling, are launching Britains first ever cycle try-out show, where cyclists and would-be cyclists can seek advice from impartial advisors, and try out a wide range of different cycles, conventional and unconventional.
Dates: 27th, 28th, 29th May (Bank Holiday Weekend)
Location: Knavesmire Exhibition Centre, York Racecourse.
Entry cost: £7.00 adults, £3.50 children, £11.00 family
Accommodation: suggestions list is available from the organisers (SAE required)
Throughout the three days there will also be seminars and demonstrations, from leading cycling experts, on many aspects of cycling, for all age-groups. There will also be entertainment, multicycle rides, and guided cycle rides into the surrounding countryside for visitors who want to make a weekend of it.
Notes to editors
Cycling will be a huge theme this Summer, with the opening of the 5000-mile Sustrans Cycle Route Network, and big Millennium Commission support for cycling activities around the country.
We can supply digitally, free of charge, a wide range of squared up or cut-out images on cycling (studio or oudoor action). We have a library of 10,000 cycling images.
We can assist you with professionally written copy for features related to alternatives in cycling.
Free press tickets for the Encycleopedia Try-Out Show available on request
Open Road also publish ByCycle magazine, Bike Culture Quarterly and cycling books
We are happy to discuss special promotions for your readers, including discount entry coupons.
We have reserved accommodation for visiting journalists
Jim McGurn or Melanie Hopewell, Tel 01904 654654. Fax 01904 654684.
Address: Open Road Ltd., the Danesmead Wing, 33 Fulford Cross, York, YO10 4PB. Website: www.bikeculture.com