Today, Mark Cavendish officially unveiled the Amstel Cold Tub Pub.
The Cold Tub Pub has been created as part of Amstel’s ‘Ride Together’partnership with Prudential RideLondon. It is open on Saturday 29th July and Sunday 30th July to cycling enthusiasts and Prudential RideLondon-Surrey 100 participants, and is free to attend. Spaces can be reserved at https://billetto.co.uk/e/amstel-cold-tub-pub-tickets-206109
Honorary publican Cavendish commented: “The benefits of ice baths as a recovery aid following an intensive day of exercise are well known. On the back of what will no doubt be a gruelling 100-mile Prudential RideLondon-Surrey 100, I am sure the riders will be extremely happy to know that they can be rewarded with an ice bath as well a nice cold Amstel at the finishing line!”
The Cold Tub Pub is located on London’s Pall Mall; a stone’s throw from The Mall, where Prudential RideLondon finishes, making it the optimum spot for cyclists to begin their post-event recovery.
Amstel brand director Ifeoma Dozie commented: “Our ‘Ride Together’ partnership with Prudential RideLondon is all about bringing cycling fans together through unique and memorable team cycling experiences. The Amstel Cold Tub Pub is just that: a one-of-a-kind form of post-cycling recovery and refreshment for groups of riders. What better way of continuing the team bonding experience after crossing the finish line than by taking the plunge into a tub of ice water while toasting team cycling success with an Amstel.”