CrankTank has announced that Mark Jordan will be joining the Idaho-based consulting agency.
As senior account manager, Jordan, formerly of Fox Factory, will focus on brand communications, product placement and earned content for selected clients.
CrankTank vice president Adrian Montgomery said: “We’re excited to bring Mark on board. He’s a professional I’ve known for years, and his experience not only complements our group well, but it will also provide us additional bandwidth and expertise to service our clients.”
Jordan has spent the last seven years as global marketing communications manager at Fox, overseeing the launch of several products such as Live Valve, 36 Grip2 and Float X2, as well as the re-launch of the Marzocchi brand. Jordan was also part of the original group that started Decline Magazine in 2003.
“I enjoy public relations and working directly with media,” he said. “Many of the brands we work with create products that need to be experienced, and some of the best meetings you can have are out on the bike. I look forward to being part of a team that is leading the future of brand strategy in our core markets.”
Jordan will be based in California and will frequent CrankTank’s headquarters in Ketchum, Idaho.