Martin Astley and Tom Ballard are the latest industry professionals to join the team at Saddleback,
bolstering the rapidly growing company’s marketing department.
Astley, who has been appointed as Saddleback’s new Marketing Manager, brings ten years’ experience in the
cycling industry to the role, having spent the last five years in the post of marketing manager for Hotlines.
Astley is also co-founder of BikePark Wales, which he will maintain a stake in while working for Saddleback. He takes over duties from Andrew Griffiths, who will be moving to the newly created Head of Digital
Communication role, overseeing Saddleback’s online marketing efforts, both B2B and B2C.
Tom Ballard joins Saddleback as the company’s first Digital Content Editor and will be promoting the distributor’s
brands and their products via editorial content across B2B and B2C digital platforms. Ballard comes to Saddleback from BikeRadar.com and has also previously worked across Future Publishing’s triathlon portfolio.
Ballard can be reached at firstname.lastname@example.org.