Upgrade Bikes has promoted Matt Killick to the role of National and International Sales Manager.
Killick joined Upgrade eight years ago as internal sales and more recently has successfully developed key UK accounts and built the International distribution of the house DMR brand.
Matt Killick will continue his close association with key accounts and still very much be visible at major shows, particularly for DMR.
He now assumes overall responsibility for the complete sales team including sales agents who he already has close working relationship with.
Killick commented: “I’m fully charged for growing Upgrade’s sales further and upholding our profitable brand values for our trade customers. CORE bike is the perfect time for me to see as many of our trade partners as possible.”
His new appointment comes as an internal promotion after the announcement that outgoing Sales manager Ian Manning will be joining UK product brand Hiplock. Upgrade would like to publically thank Manning for his four years at Upgrade and wish him success in his new sales role.