London-based startup Maunder XV has reached its £14,000 goal on Kickstarter for its Deepcover and Deepcover C jackets in under half of its 60-day fundraising period.
With the aim of bridging the gap between formal and performance outerwear, the Deepcover range combines "cutting-edge materials with classic lines to create a jacket suitable for all occasions".
The Deepcover V is designed for urban cyclists and commuters with reflective detailing and D-Ring buckles allowing cyclists to attach and remove lights, reflectives, cameras and other accessories. Inspired by years of cycling in Amsterdam and the UK, the Deepcover V features a split tail for rear coverage and a two-way front zipper for users with a forward riding position.
Frustrated by the lack of affordable, stylish outwear that could be worn for work, adventure and socialising, British inventor and technology entrepreneur Michael Utley created the Deepcover range to fill the gap between top-end styling and technical performance.
Maunder XV Founder, Michael Utley said: “Hitting our target proves the appeal of the Deepcover range and the lack of a true go-anywhere jacket on the market. This is just the first step in making our vision become a reality. We’d like to thank all our supporters and look forward to taking them with us on our journey.”
Utley continued: “We questioned what the market had to offer and have gone into great detail to create some truly versatile products – jackets where you won’t soak with perspiration if you’re hiking or cycling but will be happy to wear in town. We’ve received great feedback from everyone who’s seen the jackets and can’t wait to see the real thing on people’s backs early next year.”
The three-in-one unisex jackets are available in two versions, the Deepcover C and Deepcover V, both featuring a triple membrane, breathable waterproof shell with a detachable, DWR-coated thermal inner. They also feature a unique, magnetically detachable hood. The stock’s estimated delivery date is February 2017.
Maunder XV is seeking long-term international business partners and distributors.