BikeBiz Bicycle and cycling retail news
Max Bikes PR has linked with newly-launched British designed and manufactured bike label Quella.
Coinciding with the launch of a new singlespeed bike, dubbed ‘The One’, Max Bikes PR has taken the reigns of the label’s marketing from founder Mark Langley.
Quella largely targets the entry level singlespeed market, citing commuters and students as the main demographic. The Quella website, does however, offer some customisation of the bikes, with a variety of colourways available and the label looking at offering bespoke builds.
