BikeBiz Bicycle and cycling retail news
Maxxis UK has announced that its flagship road tyre, the High Road, is now available to order through its distribution network.
The tyre features the brand’s exclusive new HYPR compound, constructed using Silica, to give riders a 16% improvement in rolling resistance whilst increasing traction in the wet by 23%. Alongside a K2 breaker under the tread for extra protection against punctures, and a 120 TPI casing, the High Road’s features are set to deliver “exceptional levels of performance for pro-riders and road enthusiasts alike”.
It is now the tyre of choice for UCI Pro Tour teams Roompot and Israel Cycling Academy, as well as British UCI Continental road cycling teams Canyon DHB p/b Bloor Homes and Madison Genesis.
Stephen Robinson, bicycle brand manager at Maxxis UK, said: “We’re excited to have the High Road land in the UK. There has been huge interest from both dealers and customers for this tyre and we know they will not be disappointed. Whilst road enthusiasts will get to experience professional standard technology and performance, dealers will also be getting a high-quality tyre that delivers excellent profit margins. The High Road is sure to be a road racing gamechanger in all aspects and demonstrates exactly why we are the world’s leading bicycle tyre brand.”
Maxxis’ High Road clincher is available now, with dealers able to order the product through Madison and Extra UK. Both tubeless and tubular models of the race tyre are also expected to land with dealers later in the year.
