Maxxis UK will show its latest tyre technology at the Cycle Show in Birmingham.
Showcased through distributor Extra UK, attendees will be able to see up-close Maxxis’ newest tyres on the market, including the brand’s fastest tread pattern tyre to date, the High Road clincher.
Visitors will be able to preview the latest technology featured on the tyre, including a new silica compound and K2 puncture belt, ahead of its full launch in 2019.
Current two time UK Flatland champion Lee Musselwhite and top Red Bull, MTB freeride athlete Matt Jones will both be performing at the leading cycling expo.
Also on display at Extra’s stand, G81, will be some of Maxxis’ biggest tyres from the world of downhill/aggressive enduro racing, XC and road cycling.
The Greg Minnaar Assegai tyre and the Nino Schurter-backed Rekon Race will both be available to view, alongside the new Relix race-ready clincher, which features Maxxis’ SilkShield technology.
Maxxis UK’s bicycle brand manager Stephen Robinson said: “The Cycle Show is always a big highlight for us as it brings together riders of so many disciplines and skill levels together to showcase some of the best products and innovation on the cycling market.
“This year we’re delighted to be supporting both Lee and Matt, who I’m sure will put on a great show for the thousands in attendance over the course of the weekend.
“We’ll also have on display some of our newest products with Extra UK, including the High Road race tyre, which had a fantastic debut run at the world renowned OVO Energy Tour of Britain recently.
“We’re encouraging as many people as possible to head over to Extra’s stand to hear about the latest technology and innovation we are consistently developing at Maxxis.”