BikeBiz Bicycle and cycling retail news
Scottish lifestyle and performance brand Meander Apparel has launched a new multi-functioning commuter jacket.
Available on crowdfunding website indiegogo.com, the product has been designed to offer both style and functionality, suitable to “the style conscious commuter of the weekend adventurer”.
According to Meander, as part of the company’s sustainable brand mission, the product is made from materials sourced from responsible, family-run factory on Italy’s Lake Como, which sustains itself with eco-friendly energy.
Made from high-performance Italian fabric, the jacket is lightweight, waterproof, windproof and breathable. Its back pocket design allows it to folded away, converting into a rucksack or messenger bag without removing access to the pocket.
It also possesses reflective elements on the cuffs and rear pocket that can be tucked away when not cycling.
“We’re passionate about combining our love of cycling and the outdoors with minimalist style in a sustainable way, said Jill Henry, Meander co-founder, in partnership with her husband Steve.
“Meander has been created with timeless designs in mind that will last for years to come. We don’t want to be a part of the fast fashion waste industry so we’re offering high quality garments and a lifetime repair service on any wear and tear that can be mended.”
Steve Henry added: “The London to Paris bike ride demonstrated the need for something that was comfortable and functional for cycling, but that we could also wear when off the bike and socialising with friends after the day’s riding. We want to create performance gear at an affordable price, which is why the garment is available direct on Indiegogo.
“By avoiding the high mark up from department stores we’re able to offer the best quality, sustainable, Italian materials at an affordable price point. Once we’ve completed the initial phase of crowdfunding, we plan to expand the range to fully cater for commuter cyclists and outdoor lovers, continuing to work with sustainable suppliers and recycled fabrics wherever possible.”
