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The Saddleco saddle from California, already a winner of design awards from Fortune Magazine and ID Magazine, has now scooped a pre-show award from ISPO, the international outdoor equipment trade show staged in Munich this February. Saddleco - fronted by US bike trade vet John Neugent - gets a free expo booth to publicise the award.

Mesh saddle wins ISPO award

Saddleco’s Flow saddle is the winner of the Coolmax Hardware Accessories Award. Other prize winning products in ISPO’s BrandNew-themed awards, now in their ninth year, include a golf-cart, a new form of wetsuit, a ski binding, and a GPS-equipped cell-phone.

The Flow saddle uses a thermoplastic elastomeric mesh – think trendy Swedish furniture – that is encapsulation molded into the perimeter in a hammock-like suspended surface.

The Ti model weighs 255 grams with a suggested retail of $150, the cromo railed version is 295 grams and has a suggested retail of $130.

It is distributed by MSG Bikes in the UK, AreaB in Italy, PC Sportech in Hong Kong, Bike & Hike in Singapore, and Mizutani Bicycle Company in Japan.

US bike-test website roadbikerider.com wrote:

“We´ve been numbed by countless claims from saddle makers promising magic throne comfort. We can’t say that we´ve tried them all. But we´ve ridden a lot of the new-generation saddles and the Flow comes the closest to provide a numb-free dismount at the end of the day.”

http://www.ispo-brandnew.com/…/index.html

http://www.saddleco.com/

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