BikeBiz Bicycle and cycling retail news
MET helmets shook up its distribution network last year and went direct to UK bike shops. Now the brand has unveiled a new POS and UK contact numbers following the establishing of its UK warehouse in December.
MET’s new POS display which will be available in the UK in mid-July, offering a complete branding solution for MET partners by including a branded mirror, top and side banners and slatwall hooks.
There’s also a retailer competition, offering all current retailers and any new retailers that register with them in July and August chance to win a trip to Lake Como. The lucky winner will be selected randomly and will win a long weekend for two people to stay in a beautiful apartment near the shores of the magical lake Como in October.
MET’s Marketing Manager Jean-Pierre Coupe said: “Our focus is to help our retailers increase their helmet sales by presenting MET in a branded and easy to use environment. This is a great tool for our UK customers and will really help to differentiate MET on the market."
MET has also launched a UK telephone number so that their retailers no longer need to call Italy. MET UK can be reached on 0207 193 7496, via email met.uk@met-helmets.com or via Skype on MET_UK.
