Mobike has reportedly been listed in the top 50 of Prophet Consultancy’s Brand Relevance Index.
The list, which was put together to identify brands that Prophet Consultancy “simply cannot imagine living without.” Prophet surveyed over 13,500 consumers and 235 brands across 30 industries to get an understanding of the most influential organizations in China today. Companies earned spots on the list by displaying Prophet’s “four principles of brand relevance,” namely being “customer obsessed, ruthlessly pragmatic, distinctively inspired and pervasively innovative.”
Mobike placed 14th overall and first in the Travel and Transportation category, described as setting consumers “free from the hassles of daily commutes.” Prophet also noted Mobike’s widespread availability across cities and compared it to brands like Alipay and Haier when highlighting the ability to ‘harness innovative technology’.
“We are thrilled to be recognized as a reliable resource for a greener, smarter way to move in the city and look forward to more adventures with our users across the world,” commented Chris Martin, head of international at Mobike.