BikeBiz Bicycle and cycling retail news
Fisher Outdoor Leisure has one. So does Hot Wheels. In-house designers, wedded to their Macs, Photoshop, Quark Xpress and megapixel digital cameras.
Luke Sherwin is Moore Large’s Mac addict (the rest of the company is firmly PC-based) and from the number of products he’s photographed, resized, converted into CMYK, TIFFed, imported into Quark, PDFed and then burned to a CD so a printer can output thousands of four-colour sheet for the new Branded Product Information catalogue, he’s clearly had a busy few months.
The ring-binder format of the catalogue enables changes to be made on the fly. Heck, PDFs of any new pages could even be emailed to IBDs for them to inkjet out (although the plan is for reps to replace pages).
Moore Large sales director Gary Mather is a firm believer in the flexibility of the ring-bound format:
"We have found it the best format to ensure our customers remain informed and remain up to date with all the relevant information on the many brands we distribute."
Each of the company’s brands are given their own section and there are visuals, detailed specifications and selling points. Retail pricing and product codes accompany all visuals so the brochure can be used as a consumer-selling tool. At the back there’s also a trade price list.
Distribution to IBDs will be carried out by the ten strong field sales force from Monday onwards.
Tel: 01332 274218.
