This is reported by Jonathan Maus of Bikeportland.org.
Mountain Cycle is based in Portland.
Mountain Cycle has used the Stumptown name since 2003. According to Maus, Specialized is demanding that Mountain Cycle cease and desist from using the name immediately and that they remove all current stock and references to the model from their marketing materials.
"So far no lawsuit has been filed, but at this point there seems to be no budging from either side," said Maus, a PR consultant specialising in the bike and outdoor trades.
"I wonder if Specialized is being a bit extra-sensitive because this year is the 25th anniversary of the Stumpjumper?"