Muc-Off has launched its refill stations in the UK, with over 80 dealers having already signed up to the programme.
The roll-out means cyclists throughout the country can now top up their bottle of Muc-Off Nano Cleaner in-store.
This project has been developed as part of a bigger move towards significantly reducing plastic under the business’ ‘Project Green’, which aims to eliminate over 30 tonnes of plastic by 2023.
Furthermore, this new in-store service supports Muc-Off‘s IBD network by helping to diversify dealers’ revenue streams and facilitating regular repeat custom, the brand has said.
“Finding ways to reduce plastic and CO2 is top of the agenda at Muc-Off,” said Alex Trimnell, Muc-Off managing director.
“Encouraging and facilitating the refilling of our bottles through our IBD network is a positive step towards helping us achieve our Project Green objective as well as supporting our ambassador dealers.”
Muc-Off is giving the refill Point of Sale stands to dealers for free when they place an order for 2 x 25 litre containers of Nano Bike Cleaner. The brand aims to place 250 of the refill stations in UK ambassador stores, which would save 54,000 plastic bottles from being produced, which equates to just over six tonnes.
The end consumer will save 50% off their one-litre Bike Cleaner with the refill RRP at £5.49 (normally £10.99 for a new bottle).
The brand also plans to roll this initiative out globally over the coming months.