POPAI the international point-of-purchase trade association reckons that 75 percent of purchases are impulse buys. POP stands are therefore critical to get right. X-lite have gone to town on theirs...

Muc-Off POP from X-lite

Never a company to do things by halves, X-lite have produced some eye-popping POP stands for Muc-Off stockists. The first to roll off the X-lite production line is a steel laser-profiled, zinc plated 25 litre capacity stand which has Muc-Off logos cut into its sides.

This is the first in a new range of product specific display stands, says X-lites Alex Trimnell, next will be one litre and five litre Muc-Off and X-Lube stands, followed by a Bike Candy display stand.

Trimnell believes taking the distribution in-house has been a spur to increasing their sales efforts:

Since April our sales have gone from strength to strength. We have opened hundreds of new accounts and re-affirmed links with existing customers. Muc-Off, our bike cleaner has been a particular hit, sales just keep rising and rising.

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