Worcestershire-based brand looking to expand across the UK

Muel launches with MTB t-shirts

A year after launching in its local area, Muel Mountain Bike Apparel is looking to break into the wider UK cycle industry.

The firm launched after spying a gap in the market for mountain bike-specific casual wear.

Based in the Malvern Hills, Muel founder Samuel Jones told BikeBiz that it has a solid following around the local biking scene. Muel’s hills logo represents The Beacon and North Hill of The Malverns.

Jones said: "We strongly believe in riding as means to a healthy and productive lifestyle and are working to raise the awareness of our sport and encourage more people to enjoy getting out and riding their bikes."

muel.co.uk

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