Here’s Madison’s press release:
Madison not to attend NEC Show
Madison have today announced their decision not to attend the Cycle Leisure
Show. Terry Bowles, CEO of Madison stated "the disappointment of not being
able to unite the industry and get all the major distributors to support a
trade event continues to be a frustration to us." It is for this reason
Madison have chosen to withdraw their support for David Hyde’s event.
Over the years they have been continually disappointed to see fewer
suppliers choosing to attend the NEC. Madison have decided the expense and
time commitment has exceeded the value they and their dealers gain from the
show. This, added to the fact that some suppliers have not shown the
necessary commitment regarding stand design and presentation, has left show
visitors disappointed and let down.
"Our decision to support show events is directly influenced by what we
believe is in our customers best interest", adds Bill Baxter, Sales
Following this decision Madison have hinted at a totally new concept
regarding their expo strategy. They plan to stage their own dealer focused
show in February, which will incorporate many different ideas previously
unexplored by ‘traditional’ expos.