Next year’s Bicycle Leadership Conference, bringing companies from the trade together to discuss industry challenges and opportunities, will focus on discussing fewer topics in more depth, the organisers have promised.
Hosted by Sea Otter, the talks take place at Monterey, California from April 17th to 19th.
Topics including how to learn from mass retailers, how to tap into hidden markets and working with local government will be tackled.
"Last year’s in-depth sessions on demographics and what’s driving growth in our industry, and the discussions that went along with them, were a big hit," said Chris Speyer, president of the Bicycle Product Suppliers Association (BPSA), presenting sponsor of the annual conference. "Based on great attendee feedback and subsequent conversations, BLC 2012 will drill deeper into fewer topics, such as how to work with city government, learning from what mass retailers do, and how to find hidden markets."
President and CEO of the Sea Otter Classic Frank Yohannan added: "We want to let the discussions – both the formal presentations in the conference room and the informal talks in the hallways, at the dinner table, and on the bike rides – percolate through the conference.
"Cycling’s top leadership attends the BLC. It’s important that we leverage their experience to identify new opportunities to grow the industry. We’re confident the topics and the speakers we’re recruiting will do just that."
More details will be revealed on next year’s Conference at Interbike. In the meantime, find out more here.