Sport specific socks are nothing new but the latest range from X-Socks boasts enough tech features to make them reassuringly expensive...

New sexy tech socks to stock

The premise behind X-Socks is that the physical demands of different sports place different demands on the foot and therefore one sock will not fit all! The 2003 X-Socks range offers product for walking, trekking, ski-ing and snowboarding and mountain biking with socks for each sport boasting different features and benefits.

Technology includes instep, toe and tip-toe protectors; achilles tendon support; ‘X-cross bandage’ for ankle support and side impact protectors.

X-Socks use anatomically shaped foot beds specially designed for both the left and right foot.

Proprietary ‘Silverfoot’ treatment provides moisture and odour control and the sock-in-a-sock system reduces friction around the foot.

Any other features to turn customers on with? Yep. X-Socks are made with temperature regulating fabrics and feature an ‘Air Conditioning Channel’ for cooling where necessary.

In the outdoor trade, X-Socks have been available from Ardblair Sports Importers since 2001 but the 2003 range is the most tech yet.

The new socks cost £8.99 at retail and will be available in April

Tel: 01250 873863

E-mail: admin@ardblairsports.com

MTB socks are available from Zyro.

Tel: 01423 325325

Email: zyro@zyro.co.uk

http://www.x-socks.com

In other news...

Saddleback teams up with Stages Cycling to offer factory fit programme to UK and Ireland customers

Saddleback is teaming up with Stages Cycling to offer its factory fit programme to customers …