Digital ad/video technology studio ActivelyOutdoors has won the contract to produce the art for Bianchi UK.
ActivelyOutdoors is based in Hertfordshire and was founded by designer James Hamilton. The start-up will oversee web design, social promotions, personalised video and creative display ad work for the UK supplier of the historic Italian brand.
Hamilton said: "ActivelyOutdoors was founded with the aim of creating cutting-edge marketing assets for cycling brands and retailers.
He added: "It is through using a 360 degree approach to multi-platform assets and good tech resource that can lead to big gains for both publisher, advertiser and consumer and at ActivelyOutdoors we will facilitate the assets required to make this happen.
"Some of the digital ad creative I see brands putting out there, oh man, it makes me wonder why they have even bothered spending good money on ad space in the first place."