Brother UK has announced that it is to sponsor women’s cycling channel Voxwomen.
Voxwomen is the world’s first women’s only cycling destination that runs an international TV show. The Voxwomen Cycling Show is broadcast on eight channels worldwide.
The partnership will see Brother UK provide comprehensive race coverage from Strade Bianche for the Classics season opener, as well as Tour of Flanders, Fleche Wallonne, Amstel Gold and Liège Bastogne Liège. It will also be present at races like Drenthe.
Speaking on the announcement, managing director of Brother UK Phil Jones said: “Our latest partnership with Voxwomen is one we’re extremely pleased about. We’re further expanding our commitment to women’s cycling and our position of being a business that delivers outstanding results.”
Founder and director of Voxwomen Anthony McCrossan added: “We are delighted to be partnering with Brother UK for the Classics phase of the 2018 women’s cycling season. Brother’s support of Voxwomen and women’s cycling is crucial, and will enable us to be at the very heart of some of the best races in the women’s calendar next Spring, as the battle for the UCI Women’s World Tour title heats up.”
Brother UK is also the official print, imaging and results partner for the Tour Series, the OVO Energy Women’s Tour of Britain and the OVO Energy Tour of Britain.