BikeBiz Bicycle and cycling retail news
Customers in Halford’s spin-off Cycle Republic stores will be able to use One4all gift cards now the retailer has joined the scheme, alongside the likes of Gap.co.uk, John Lewis, H&M and retail giant The Hut Group.
Cycle Republic is said to be the first cycle retailer to join the scheme.
One4all is a retail gift card for use in multi-retailers – over 21,000 of them, but it’s also pitched to corporations as a way to reward and incentivise staff.
Recent research carried out by One4all shows that a number of employers are now offering the Bike 2 Work scheme, with 12% of employees surveyed recognising this as a benefit available to them in their work place. Of 2,000 adults surveyed, 13% said their employer encourages cycling to work by offering good facilities and secure bike storage areas.
David Walsh, Group Retail Manager at One4all says: “We’re delighted to announce the latest addition to join the One4all scheme.Cycle Republic is a very fitting announcement following our recent findings in the employee survey.One4all customers will now be able to use their Gift Cards to embrace the healthy lifestyle which we’re all trying to promote. We are especially excited by the ample range of female-specific bikes and accessories.In addition, the expertise on hand at Cycle Republic means first time customers or amateur cyclists choosing to shop there will find themselves in safe hands while they navigate the plethora of options available to them”.
Alan Smith, Head of Banking and Payments at Post Office, commented: “It is fantastic that customers are being presented with yet another retailer to spend their One4all Gift Card with.The healthy lifestyle market is fast growing, and by allowing our customers the option to spend their gift cards in this way, it means a wider range of consumers including those with an interest in health, are more likely to make One4all the gift card of choice. This partnership will also mean Cycle Republic has access to a potential 17 million customers who visit Post Office branches each week.”
