Factory Media has linked with North America's Grind Media, including Transworld's brands, to assist both publishing houses in growing their worldwide audience and advertiser base.
The UK publisher of titles such as Dirt, Ride UK, Dig BMX, as well as several other action sports titles, believes that the link up will see a combined global audience of around 12 million monthly visitors use the pair's online portals.
Darryl Newton, managing director of Factory Media said: “Advertisers are looking to maximise the reach and distribution of their content efficiently. Factory and GrindMedia can now offer the biggest audience reach to any Action Sports advertiser. We’re excited to be working with GrindMedia, and to be able to offer our clients such a credible network of sites to place their advertising and facilitate targeted global content distribution.”
Greg Morrow, VP digital of GrindMedia added: “Servicing both endemic and non-endemic clients through a singular network will enable us to support companies who seek efficient and large scale exposure of their brand messages. Both Grind and Factory produce legitimate, relevant and passionate digital brands and can now work together to grow our customers’ businesses through this singular large scale network.”
Factory and GrindMedia’s advertising clients will now be able to book digital advertising and content distribution campaigns through the UK, Germany or U.S. offices of the two independent companies.
GrindMedia will represent Factory’s North American digital audiences, while Factory will represent GrindMedia’s European sports fans.