Future Publishing has joined forces with British Cycling to create 'On Your Bike' magazine - to be distributed free at ten SkyRide events this year.
Starting with Manchester's ride this weekend, the publication will carry tailored information and advice for beginners, families and leisure cyclists.
The editorial focus of the magazine has been guided by research undertaken by Future Publishing, in collaboration with British Cycling, which highlighted key areas of interest for this audience.
“We found that new cycling routes and places to ride are very important to leisure cyclists,” said On Your Bike Editor, Richard Owen. “Other key editorial interests centre around buying advice, fitness, repair and maintenance.”
The magazine will be handed out by a distribution team in and around the British Cycling bike café at each of the next 10 Sky Ride city events this summer. Total attendance at these events is expected to exceed 120,000 people, and includes Manchester, Birmingham and Edinburgh.
“This partnership with British Cycling is part of a broader campaign to provide leisure cyclists with the advice and information needed to take their interest in cycling to the next level,” said Sports Publisher for Future Publishing, Dave Clutterbuck.
Stewart Kellett, Director Recreation and Partnerships, British Cycling said: “As the organisation for all types of cycling, we know that new bike riders need support as they start out. Opportunities like Sky Ride city events and our local led-rides provide easy, free and friendly ways to get on a bike for fun. This new publication talks to new riders in a friendly and straightforward way, with no cycling jargon. We’re delighted to partner with Future in this development for recreational cyclists.”