Following the question posed in November’s BikeBiz, we’re inviting the trade to have their say on whether we’re dedicating enough time and money on bike advocacy.
Four years ago Trek president John Burke urged the bike trade to spend a greater percentage on advocacy efforts. Read the original article here.
We want to hear your views on whether the industry could do more – or if it’s already doing too much.
And is the trade getting it right? Where else should time and effort be dedicated?
If this is a topic that’s left you with something to get off your chest, then now’s your chance…
If you’re happy with the way things are, we’d like to know too. We’ll print a selection of the views in next month’s edition of BikeBiz.