Hero Cycles’ launch in pictures

Last week BikeBiz travelled down to Manchester to check out the launch of the major new range from Hero Cycles. 

Along with a host of updates to its direct-to-consumer business, the brand also revealed the launch of the Insync range of 75 new bikes.

The Insync range is the first designed by Hero’s new design team, operating from the £2 million Hero Cycles Global Design Centre in Manchester, which opened in January 2017 following Hero’s investment in the Manchester-based distribution house Avocet Sports Limited.