Urbo of Ireland has become the first dockless bike sharing company to have its bike accredited by BikePlus, the representative body for UK bike share systems. The company – formerly FullSpeed Bikes – is also the first dockless-only bike-sharing system to become a member of the European Cyclists' Federation's Platform on Bicycle Sharing & Systems (PEBSS).
Earlier this year PEBSS issued a position paper on dockless systems warning that European cities risked being "swamped" by dockless bikes.
PEBSS' “Common Position Paper on Unlicensed Dockless Bike Share” discussed the "disruptive innovation of app-based, un-anchored and un-licensed bike share schemes, and how that may affect Western markets as they expand aggressively."
According to Urbo's Shane Connaughton, dockless bike sharing will shake up the cycle industry, transform urban transport and, ultimately, reshape cities. The bike industry veteran is aiming to grab a slice of the dockless bike share industry. This new sector is taking China by storm and is being showered with cash from venture capitalists. Chinese companies such as Mobike and Ofo are spending big to flood Chinese cities with cheap-to-use release-by-app GPS-trackable bikes that young people, in particular, are flocking to use. And the Chinese companies will soon be massive here, believes Connaughton.
“This is the most disruptive thing that’s happened to our industry for a long time,” he told BikeBiz in June. “The cash that is being pumped into the sector is unprecedented in the bike world.”
A 30-year veteran of cycle retail, Connaughton isn’t planning on directly competing with Mobike and Ofo – these Chinese start-ups are fighting to become the Amazon of the dockless bike sharing space – but he believes there will be a niche for a nimble, smaller Euro-based company to bag deals with hotels, towns, and smaller cities that might not initially interest the Chinese companies. (As the name suggests, dockless bike share schemes do not require expensive docks, which usually have to be installed with public subsidies.)
The dockless bike share scene is attracting serious amounts of venture capital because of how the bikes are booked and paid for – they require smartphone apps linked to credit cards. Apple invested billions of dollars on iTunes not just to make money from selling music but also to capture credit-card details. And now that Apple Pay – and its Android equivalents – have become commonplace Google and Apple have become more than just computer companies they are now major financial-transaction players. Similarly, Uber is worth billions because it has become an essential app on peoples’ smartphones and it too only works when linked to a credit card. Some transport-share apps track users for a few minutes either side of their journeys, and this will be information that could one day be monetised, believe tech experts.
Mobike operates more than five million bikes, and has 100 million registered users.
“Mobility as a service” (MaaS) – where forms of transport are not owned but rented per journey – is expected to become increasingly important in the years ahead and this has clear implications for companies that sell cars, and bikes.
“As a bike guy, I know the size of this industry, and dockless bike sharing is going to change everything,” Connaughton told BikeBiz.
Urbo is aiming to offer better bikes than Mobike (which itself offers better bikes than Ofo). Over the last eight years Connaughton has sold £50-million-worth of childrens’ scooters and balance bikes into the Irish market. His business partner Ian Cameron runs the Cyclescheme-equivalant in Ireland. The start-up’s other managers include young brothers Tom and Brian McGovern who earlier this year sold their exams-cramming education business in a multi-million-Euro deal.
Connaughton, seen above, spent in China for his existing import business. He witnessed the explosive growth of Ofo and Mobike, and realised the Chinese dockless companies would soon start eyeing up Western cities.
“I’ve seen this sector grow from nothing to its huge size today in just a few short years. The growth has been gob-smacking. A trawl for pictures of bike share bikes in Chinese cities will find mountains of bikes, but no amount of YouTube videos or articles prepares you for how many dockless bikes there are in China, and how well they are used, especially by young people. It’s absolutely staggering.”
He believes cities that embrace these bikes will be transformed by them for their better.
“It’s taken the Netherlands a long time to build up its levels of cycling, these bikes will see similar levels of use happening in other countries in just a few years. The convenience of the bikes is huge, so they are extremely well used.”
He believes the sector will need to better educate users on not to park the bikes where they shouldn’t be parked (all of the companies are trying to tackle this issue). One solution could be marked-out corrals, and with credits offered to incentivise use of them. (Connaughton envisages a £20 annual membership fee to use Urbo's bikes – and then 50p per ride.)
“City leaders have to understand these systems are coming whether they know it or not,” stressed Connaughton. “As a bicycle advocate I love it because it’s going to put cities under pressure to truly cater to cyclists. Those cities that see the dockless bikes as a good thing will benefit because people will be able to get around a lot easier.”
At the start of 2016. Mobike operated one scheme in a district of Shanghai; by the end of its first year it had expanded to 100 cities.
Mobike’s backers include major players such as Tencent, Sequoia, TPG, Hillhouse Capital, BOCOM International, ICBC International, and asset management firm Farallon Capital. Earlier investors included Foxconn, which manufactures iPhones for Apple.
Ofo is backed by Didi Chuxing, China’s version of Uber, and online retail giant Alibaba. It operates six million bikes in 120 cities in five countries. The company was only founded in 2014 but is already valued at $1-billion. It has more than 20 million registered users.
In America, US-based start-up LimeBike (owned by two Chinese entrepreneurs) has raised $12-million from venture capital firm Andreessen Horowitz to finance its expansion. Spin of Seattle, founded by an ex Lyft exec, raised $8-million. NextBike of Germany has a dockless bike share bike system (it was widely used by Velo-city delegates).
Mobike and Ofo also have homegrown competition in China, with companies such as Coolqi and Bluegogo muscling in on the scene.
With many Chinese consumers having multiple bike share apps on their phones the dockless companies are trying to gain competitive advantage by offering better technologies, and better bikes, including women-specific models. Coolqi’s latest share bike aims to attract users thanks to its solar-powered on-board USB charger; Bluegogo’s new bike pumps out broadband access for users.
While dockless is clearly a hit in China it’s less certain that “dumping” bikes in American and European cities will work in the same way. The Chinese companies are only lightly regulated in their home market, but this will not be the case in America and Europe. Dockless bike share works best when there’s a bike or three on every street corner. Many US and European cities will bristle at such “littering” (even though many of these cities don't bristle at cars parked all over the place, an eyesore many people believe to be a sign of a strong economy.)
Bluegogo launched in tech-savvy San Francisco earlier this year, but quickly pulled out after the city issued sector-killing regulations. Ofo had a short-lived trial in Austin, Texas, in March but there are no plans for a more permanent arrangement. And Ofo’s drop of a few bikes in Cambridge in the UK has yet to set the world alight.
And this is where Urbo may win out, says Connaughton – it’s aiming to work closely with cities rather than “dump” thousands of "rogue bikes" on street corners, he said.