SweetSpot has appointed performance clothing brand Le Col as its Official Cycle Clothing Partner, in a move that will see the brand providing the leaders' jerseys for the OVO Energy Tour of Britain, OVO Energy Women's Tour and The Tour Series.
Founded in 2011 by professional rider Yanto Barker, Le Col is working with SweetSpot's Official Jersey Partners, including OVO Energy, Eisberg, SKODA and Adnams to create the new range of leaders' jerseys for 2018 events.
The jerseys will be made with 100 per cent recycled fabric – a world-first for any professional bike race. In addition to the race jerseys, Le Col will also produce an exclusive range of cycle clothing for fans of The Tours.
"We are genuinely excited about this new partnership and looking forward to working with Le Col, a company known for its quality, attention to detail and endless innovation,” said SweetSpot chief executive Heath Harvey. "I have no doubt that the Le Col ranges will prove immensely popular with professionals and amateurs alike.”
Barker has ridden the OVO Energy Tour of Britain on six occasions during his career, and was the highest British placed finisher in 2005, and is now ITV4's expert analyst during race coverage. The Welshman was also crowned Tour Series champion in 2013, winning two races as he helped his UK Youth team to the overall title.
Yanto Barker said: "The Tour of Britain has always been one of my favourite races both as a rider and commentator and I'm delighted that Le Col have been chosen to design and provide the Leaders' Jerseys for not only the OVO Energy Tour of Britain, but also the Tour Series and OVO Energy Women's Tour. As a previous champion of the Tour Series I know how important it is that the Leaders' Jerseys perform to the highest level.
"Developing a sustainable and recycled fabric for the jerseys has been a long-term project for Le Col and it's great that SweetSpot share our view on pushing towards environmentally friendly products. Owning our production facility in Italy means we are in full control of the sourcing and manufacturing process from beginning to end with a team of specialists to ensure that the recycled fabric delivers on the performance requirements of professional athletes.”
Le Col's Official Jerseys will be worn for the first time at the team-based Tour Series in May, with Le Col providing the five jerseys worn by the leading men's and women's teams, as well as the Eisberg Sprints jerseys.
June will see Le Col supplying the five leaders' jerseys for the OVO Energy Women's Tour, a UCI Women's WorldTour event, including the race leader's OVO Energy Green Jersey. Details of the 2018 race route will be announced in February.