Man who blasted provision for cyclists picks up custom Pinarello - BikeBiz

Man who blasted provision for cyclists picks up custom Pinarello

Lord Sugar headed to the Rouleur Classic to pick up a bike he'll likely not ride anywhere local
Publish date:
Social count:

Alan Sugar, who back in June described the building of infrastructure for everyday London cyclists as a 'bloody mess' (ironically while stuck in traffic) picked up a Custom Pinarello Dogma K8-S on Thursday evening.

Particularly looking forward to trying suspension technology, which will come in handy on the often rough UK tarmac that he has a distaste for, Lord Sugar commented, “The Pinarello Dogma K8-S looks stunning, especially in my new colours and I’m looking forward to experiencing the new suspension system which will make for a smoother ride on rough roads. What I like most about Pinarello is that they consistently push the boundaries of high performance, innovation and technology.” 

Image placeholder title

UPDATE: And again today while at Lower Thames Street, the site of the East to West Superhighway. Jump on the new bike, perhaps?

Image placeholder title

Here is the custom painted K8-S. 

Image placeholder title

Featured Jobs

cycles service promo

Shop Manager/ Head Mechanic

Cycleservice Limited I Sidmouth, East Devon I Salary: £22,000 Plus Share Incentives Available I Date Published Wednesday 30th May 2018


Social Media Executive

Sigma Sports I Hampton Wick, Surrey I £22,000 to £24,000 per year I Date Published Monday 4th June 2018