With over 25 years of industry experience, Orbea has confirmed that Jordan Hukee will lead the USA division of the brand as marketing manager.
Hukee has worked closely with Orbea for over ten years. His first collaboration with the brand was designing web banners celebrating the Tour de France participation of the Euskaltel-Euskadi team in 2005.
After several years of creative work and consulting on mountain bike strategies, Hukee became Orbea’s global creative director in 2014.
In 2017, as part of a company strategy called Closer to You – that focuses Orbea resources in local markets and regional actions – Hukee will take the full title of USA marketing manager, in which time he will be managing a variety of new visibility and sales support programs.
It has also been announced that Hukee will continue in his role of creative director for the Spanish market.
“After working closely with our Spanish headquarters over the years, Jordan has a special perspective on the Orbea brand and what makes us such a unique company,” said Orbea USA CEO and global sales manager Gonzalo García de Salazar.
“We are happy to welcome Jordan to the Orbea USA team. He will contribute to what will surely be our most exciting chapter since we imported our first Orca frames to the USA in 2006.”