Resolute Bay's Chris Taylor crowdfunds for new reflective jacket

Chris Taylor of cycle jeans brand Resolute Bay is hoping to expand his product offerings via crowdfunding. After the first day on Kickstarter he has raised £7,736 from 71 backers for his LS2 reflective cycle jacket. He needs to reach £30,000 in a month-long campaign.

"It’s just myself that runs the whole show," Taylor told BikeBiz.

"The jeans are selling really well but, to grow, every time I make a bunch of profit I put it straight back into stock or a new fit and colour options.

"For the jacket I’m using a new factory but they require a minimum of 1000 units per style. Rather than getting into huge amount of debt I believe Kickstarter is the perfect way to raise funds and also test consumer demand."

He added: "Also this jacket is the first product with an attractive enough margin for retailers. I can then use Kickstarter as proof for demand."

Taylor's Resolute Bay has been producing commuter clothing since 2014.

Featured Jobs

decathlon promo

Cycles Sport Leader

Decathlon UK I Stevenage I Salary: £20,500 I Date Published Wednesday 2nd May 2018

balfes bikes promo

Experienced Mechanic

Balfe's Bikes I Greater London I Competitive Wages Plus 30% Share Of All Profits I Date Published Monday 30th April 2018

evans cycles promo

Bike Mechanic

Evans Cycles I UK I Salary: Up to £17,846 pa I Date Published Friday 4th May 2018