True Communications has expanded its full-service communications offerings to include content creation, with the hire of senior content director Matthew Ankeny. True has also elevated the role of Peter Nicholson to vice president.
Mark Riedy, founder and CEO of True, said: “We offer a complete suite of services for our clients, and have identified content as a rapidly growing area where businesses can benefit from our expertise. Through content creation, social media strategy and management, and media relations, we’re able to fulfil client communications needs from concept to circulation.”
Ankeny joins True from his role at men’s lifestyle magazine Gear Patrol. “Matt’s expertise in professional-grade content creation allows us to offer clients the absolute best creative execution, with a strong network of both agency and editorial talent,” added Riedy.
Nicholson has been with True since 2010 and has assisted with and led a wide range of key accounts. “Peter has been integral to True success and expanding his agency responsibilities will allow us to deliver the outstanding results our clients expect as we continue to grow.”