Verve Cycling acquires Breakaway Innovations

Three year partnership ends in buy out
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Three year partnership ends in buy out

Verve Cycling has announced the acquisition of the designer of the power module used in InfoCrank - Breakaway Innovations (BAI).

Both companies have worked together for the last three years, commercialising the power measurement concept that had initially been used at the Australian Institute of Sport for calibration of their devices.

The duo claim the InfoCrank is "cycling’s most precise and true power measurement device". The torque in the crank is measured 256 times each second, enabling the true wattage to be shown to the cyclist, the trainer, the physio, etc, to help improve cyclist performance.

Bryan Taylor, president of Verve Cycling, said: “The relationship with BAI has always been exciting, but with a level of tension as we all strove to produce the power device that the competitive cyclist and triathlete needs. Now that the product is proven in the market place with accuracy that cannot be measurably improved, it was time to join together to work on the incremental improvements for the benefit of our customers.”

CEO of BAI David Kempnich added: “I am extremely proud of my team and our power meter technology. We know for certain that it is the most accurate and robust power meter system available in the market today. By formally bringing this leading technology together under the same roof as Verve Cycling's marketing and distribution expertise we can take advantage of multiple synergies, but also bring our technical expertise even closer to the end user which will help drive further innovation and foster new products.”

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