Brand owner Mark Noble told BikeBiz: "I’d like to say thanks to Sam and Steve at Profile Europe for taking care of us over the last couple of years, and this development allows them to focus solely on their PRE business, which is Profile Racing and Madera components – great core brands with good people looking after them.
"Deluxe is now to be found under the IMG Distribution umbrella, alongside such key BMX brands as Odyssey, Season, Proper Bike Co, Sunday, Mirraco, G-sport and more. Working with these brands at this distributor means that it should be easier for UK bike shops to stock our developing range of bicycle motocross frames and parts."
Deluxe will soon launch new CNC stems, hub sets, bar ends and CNC pedals. These will sit alongside the current range of racey trails frames, sprockets and handlebars.