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Loyal following and offline-only sales result in increased orders for Canadian brand

Norco goes from strength to strength

The Norco bike brand has proved a huge hit with UK retailers over the past 12 months, according to distributor Fisher Outdoor Leisure.

Demand for Norco product has already outstripped expectations: “For next year we have already had to considerably increase our ordering to keep up with the demand from our dealer network," Martin ‘Hawziee’ Hawyes told BikeBiz.

"On that point we seem to sign up a new dealer every couple of weeks at the moment.”

To read the full Brand Spotlight, head here.

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