BikeBiz Bicycle and cycling retail news
Nove Bikes has announced that it is now available in the UK through a network of IBDs and consumer direct.
Represented in the UK by Max Bikes PR, Nove’s custom build options will be available to both the end consumer and appropriate IBDs.
Nove Bikes is a custom bicycle company based in Perth, Western Australia, making road, TT and CX bikes. It has developed an online 3D customisation tool that allows the customer to personalise ‘every aspect’ of their bike. This level of customisation will also be made available to a dealer network in the UK.
It also works with a dedicated factory based in China to ensure that “only the highest levels of quality control are maintained and that the best carbon layup processes are used”. Nove Bikes has also implemented strict ISO safety standards, and all of its frames meet the ISO 4210 standards.
Keith Jepson, creative director at Max Bikes PR, said: “We are so excited to be working with Nove Bikes for the UK market. Nove offers high-end road and TT bikes with amazing design qualities and build specifications, alongside communicative and excellent customer service. It’s this attention to detail, bespoke build options and excellent price points for both the rider and dealer that 1st attracted Max Bikes PR Ltd to Nove. It’s clear that we share many of the same values and we can’t wait to push the brand in the UK to both the end consumer and trade.”
