Nrg4 today released the news that as of October 2016, the brand will partner with Bike Tyrestore to distribute Mitas/ Rubena tyres.
The stock is available to dealers as of now; an array of road, MTB, city and touring tyres are currently in the range, with inner tubes on-track to be added later in October. Nrg4 and Bike Tyrestore also announced that they will be offering a linear trade price strategy to dealers.
Operations director Craig Middleton commented on the new relationship: “As part of Nrg4’s ongoing strategy to offer a comprehensive wide-ranging portfolio of products to dealers, we are delighted to have partnered up with Bike Tyrestore to offer Mitas Tyres to our dealer network.
“The Mitas brand fits well with our recent focus on the everyday consumables that a bike shop requires on a daily basis. We also really liked the sharp retail prices and strong margins that we could offer the dealers in a sector that often suffers badly on those key points”
UK sales manager Adam Rous said: “Bike Tyrestore has been the UK distributor for Mitas bicycle tyres since 2012 and has brought a new angle to the cycling industry with tyres made wholly in Europe. From humble beginnings in the 1930’s, Mitas now produces in excess of ten million tyres per year and supply some of the biggest brand names in cycling with original equipment tyres and tubes for their bikes.
“Bike Tyrestore will continue to extoll the benefits of the Mitas brand to the UK trade network with high quality, ultra-keen priced tyres. From Pram and pushchair, right up to world class XC racing tyres – Mitas has a tyre for every two wheel activity. Working closely with NRG4 we see the brand growing from strength to strength.”