UK-based distributor Nrg4 Cycling has become the exclusive distributor for Power Bar nutrition.
Power Bar is known for being one of the most well-known nutrition brands in the cycling industry, with a long history in cycling and triathlon.
2018 also once again sees Power Bar as the official nutrition supplier to the Tour De France, as well as headline sponsors of the 2018 Revolution Track Series.
Team sponsorship continues with the BMC Professional Cycling Team as well as many other top athletes in multi sports around the world.
Operations director Craig Middleton commented: “Nrg4 are delighted to announce the addition of a truly world leading brand with outstanding heritage in a sector we have been looking to enter for a long time. The addition of Power Bar continues our rapid growth of the last 18 months that has seen the continuous growth in the size and more importantly the quality of our brand portfolio. We have had an amazing response from our dealers with pre orders for our Power Bar POS options that concentrate on a core range of bestselling products.”
"Powerbar is the oldest sports nutrition brand in the world with over 30 years heritage providing high quality approved sports nutrition to athletes," addd a representative from the brand."Our success is through our collaboration with trusted, knowledgable and passionate partners who represent the Powerbar brand in creating long term channel partnerships. We are proud to announce NRG4 as our distribution partner and look forward to working with NRG4 and their customers as one team!"
Power Bar is also launching a new look with new logo and packaging for 2018. New products to the range for 2018 are the new Clean Whey and Protein Nut2 recovery bars, with no artificial colours, flavours or sweeteners.
Stock is expected within the next two weeks.