BikeBiz Bicycle and cycling retail news
Motorola, Inc.and Oakley, Inc. have unveiled a new line of Bluetooth wireless technology eyewear designed to keep consumers comfortable and connected. RAZRWire shades "frees the wearer from cumbersome wires and allows active users to quickly answer or place calls with the touch of a button."
The product was developed to meet "the needs of active consumers seeking seamless mobility, offering them an integrated easy-to-use design. For cyclists, skateboarders, rock climbers, golfers – practically anyone who is active outdoors – the innovative eyewear encourages hands-free connection while on the go."
Cos Lykos, Vice President Business Development, Oakley, said: "Technology is shaping the future of fashion. RAZRWire is a uniquely positioned product that innovates fashion with science to blend form with function, optimizing both."
The product is expected to be available in the second half of 2005.
