This latest addition to the company’s US and international retail presence will be owned and operated by Oakley’s wholly owned subsidiary, Oakley U.K. Ltd.
"The U. represents a very important international market and the London O Store provides the ideal place to showcase our international brand and full range of product offerings," said Oakley Chief Operating Officer Link Newcomb.
"Covent Garden is perfect for the striking and unique design of this store which complements the area’s notoriety for design excellence."
The O Store’s King Street location features the building’s original stone and brick facade with a retail interior of glass, stainless steel and brushed aluminum.
The O Store offers a full selection of the Oakley’s sunglasses, prescription eyewear frames, footwear, apparel, electronics, watches and accessories. The store also offers "a unique opportunity to purchase off-season and discontinued merchandise from all categories."
Oakley now operates 43 company-owned O Stores and Vaults including locations in Australia, Japan, South Africa, and the United States. There are also seven other international locations operating as licensed stores in Austria, Australia, Chile, France, Spain.