As part of its new partnership with The Tour Series, Oakley will showcase its products and technologies at a number of key stages throughout the race calendar.
The sports eyewear brand will offer various services on-site, including Prizm lens testing, a retail experience hub and eyewear demos at the Prizm O-Tank in the promo zones.
“For Oakley, to become a partner of The Tour is a natural fit, as it’s foundations lay within the Cycling world; with our Prizm technology, we are bringing the whole game to a new level,” commented EMEA Events and Sports marketing manager William Galimberti.
The Tour of Britain features a number of top-tier World Pro Teams bringing the likes of Team Sky, BMC and Dimension Data together. Riders will be challenged going head-to-head across Britain during the eight days of intense riding.