"Fox is the most recognized and best-selling brand of motocross apparel in the world," said Oakley CEO Jim Jannard.
"Additionally, Fox has deep roots in action sports and is highly respected by the fashion-conscious youth-lifestyle market. Our new collaborative partnership will allow us to combine our experience and design capabilities to develop sunglasses and goggles bearing the Fox logo for this key target demographic. This license will also allow us to leverage our manufacturing and distribution infrastructure around the world."
Fox creative officer Pete Fox said:
"Oakley is hands down the most technically innovative brand in the eyewear industry. We’re excited to have the opportunity to collaborate on the design of fashion eyewear and performance goggles that feature Oakley technology because we know they’ll be the best in the world."
Fox eyewear will make its global debut in spring 2005. Specific terms of the deal that runs through until the end of 2008 were not released.