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Following 15 months of research and development, Cyclists Choice has announced the launch of its partnership with the ONE Pro Group.
In 2016, founder and CEO of ONE Pro Cycling Matt Prior and Adrian Scott of Premium Choice came together with the idea of creating an ‘insurance offering for today’s Cyclists.’
Scott commented: “Our partnership with ONE Pro Group isn’t about launching a new insurance product, it’s about completely redefining a category. ONE Pro provided us with a completely new opportunity to re-think insurance for cyclists and it gave us the chance to change our language and be different.
“The product we have created offers a truly flexible solution in which there is choice on the covers a cyclist might need for just themselves, or just their bike. Whether they need cover for a day or for a year, we provide the solutions. I like to regard it as the ‘custom fit’ of cycling insurance.
“Working with ONE Pro has allowed us to access an invaluable amount of learning and insight into what cyclists really want from their insurance provider and the products they value. We are really excited about working together to benefit not only the ONE Pro membership but the whole cycling community.”
Founder and CEO of ONE Pro Group Matt Prior added: “This is a very exciting venture for all involved in the ONE Pro brand. When we teamed up with Adrian and the guys at Premium Choice it was evident from the outset that they had very similar beliefs to those that have served us well at ONE Pro Cycling. The idea to push boundaries, challenge and go one better in every area that we put our minds to.
“With more and more people taking to cycling every day we wanted to create an insurance opportunity for cyclists that allowed them to get on their bikes with complete peace of mind. With ONE Pro Insurance, we wanted to change how insurance is viewed and ultimately purchased. It needs to be far more bespoke and suit the needs of each individual.”
For more information on ONE Pro Insurance, click here.
