ONE PRO Cycling founder and CEO Matt Prior said of the new partnership: “The professional guidance and support ONE PRO Cycling will receive from White & Case is extremely valuable. Its experience and expertise will be a huge asset to not only the team, but also the company as a whole. I am delighted to bring another global brand into the world of cycling for the first time.”
White & Case operates from 41 offices across the world, serving clients in over 118 countries. Company partner Ian Bagshaw added: “The White & Case partnership with ONE PRO Cycling presents an exciting opportunity for our lawyers to work with a dynamic team at a crucial stage in ONE PRO’s growth phase. We are always keen to partner with early-stage ventures backed by entrepreneurs and founders who seek to deliver a social benefit as well as a commercial one.”
The team will unveil its 2018 kit at an exclusive launch in February and begin racing in Slovenia on the 25.